Business and self-help books promise to fill talent gaps that increase productivity, decrease stress, and close more deals. Studies reveal, however, it is not a strong, single skill that propels people to peak performance; it is a strong process that is consistently followed.
I am intrigued and seduced by the idea of isolating a weakness and fixing it to change my life. It is enticing to believe I can organize my files and make more money; it is exciting to think I can purchase Contact Management software and get more clients; it is motivating to believe I can read Abraham Lincoln’s biography, and tomorrow be a better leader. This information adds to my repertoire of ideas for better performance, but if they are not consciously incorporated into a process, they remain randomly stored ideas that can even be misapplied.
With all the negative news being shared with us across the media, it is easy to feel a sense of hopelessness. As Dylan said, ‘Everything is broken…’ However, in the midst of hardship, blue skies lie ahead. Most times, these challenges we face turn into important life events and often become blessings. The hardship you’re encountering forces you to re-evaluate your situation and directs you to a more meaningful path; the financial hardship and reduced spending ultimately gets you to see how you’ve been spending/living above your means and forces you to reprioritize what’s really important to you; the forgoing of that vacation creates the possibility of spending some time at home playing games and talking with your family and friends (very European of you.)
Just about every high school in America has a line item in its budget for vending machines. Those machines might offer Coke, they might offer Pepsi, or they might offer vitamin water. But whatever they offer, they dispense only when students, faculty or staff deposit the required amount of change. And that change adds up. Read the rest of this entry »
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different from the function of the product they’re selling.
All of this conversation got me thinking, what business are we in? The easy answer is that we’re in the brand building business – that is, we make our clients’ products and services more valuable by changing customers’ perception of what our clients sell.
But the historically honest answer is a little more complicated.
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Before I attended and spoke at the Global Speaker’s Summit in Cape Town South Africa, my family and I took a photo safari at Zulu Nyala. Zulu Nyala is a small but wonderful game reserve in the Kwa Zulu Natal Province of South Africa. Because of Zulu Nyala’s relatively small size there are no resident big cats on the reserve so the antelope, zebra, warthogs, wildebeest and Cape buffalo are plentiful and unafraid.
In the global, consolidated and highly competitive market place we live and trade in today, the need for unequivocal market share strategies is no longer a “good suggestion” but rather the singular determinant as to an entities very survival and profitability. Stopping up any outflow of potential profit is the most critical piece of business one can attend to today. Whether you are a hospital, bank association, furniture manufacturer or engineering firm you know in your “management gut” that doing repeat business with existing clients and holding market share, is about getting your true “you” to your clients. We so often and mistakenly, think it’s about product or price or service – it’s not! It is about the essence of who and what you are as an organization. The very essence of your service, your product, your corporation, your association. Particularly in a tough market, accesing on-the-books clients and members, is so much easier than wooing new ones! Taking who you are to your market – is client retention and brand recognition! It is also how the market place will notice you above the competition! But how do we do this and how do we do so with consistency?