He’s also an aggressive salesman reminiscent of the Fuller Brush sales reps who would knock on our door back in the 1950’s.
Suddenly, I feel old. Whoever heard of a salesperson knocking on your door? Well, they did, selling brushes and cleaning supplies to stay-at-home moms.
In those days lots of things were sold from the privacy of your front porch—milk and other dairy products, baked goods, fruit and vegetables, vacuum cleaners, awnings, carpet, aluminum siding, even life insurance. In those days sales were made on the basis of the seller’s ability to establish a relationship with the customer.
Hey, that’s funny! Not much has changed. Sales are still made based on your ability to establish and cultivate a relationship with your customer. And that means you need to meet Jon Ferrara, founder of Nimble.