Geralyn Lucas is a best-selling author whose first book, Why I Wore Lipstick to My Mastectomy (St. Martin’s Press) was made into an Emmy-nominated Lifetime Original Movie of the same name.

Starring Sarah Chalke and Patti LaBelle, the movie was a Humanitas Prize finalist, won the Gracie Allen Outstanding Drama Award and was an Entertainment Weekly “Must Watch of the Week.” The movie featured an original song by Pink and India.Arie, “I Am Not My Hair,” https://www.billboard.com/music/music-news/indiaaries-hair-regrows-with-pink-57036/ written to honor their friend Melissa Etheridge’s bald Grammy moment. LaBelle was nominated for an NAACP Image Award for Outstanding Actress in a TV Movie for her performance.

The movie and the book were translated and broadcast around the world, and Geralyn’s irreverent and comedic voice was considered a game changer for how people talked about cancer. She is a 27-year breast cancer survivor, and her second book, Then Came Life, Penguin, received a Starred review in Library Journal, and Kirkus Reviews had this to say, “One application of bright-red lipstick later, she had rewritten the game plan for women everywhere.” Delia Ephron said “I love this honest, funny and deeply emotional book…Geralyn charmed her way into my heart and took up permanent residence.”

Geralyn’s story was featured in Nora and Delia Ephron’s off-Broadway smash hit, “Love, Loss and What I Wore,” which won the Drama Desk Award for Unique experience. Jane Lynch, Kristen Wiig and Rita Wilson have all played her role.

Prior to her writing career, Geralyn was an award-winning TV Producer. Geralyn served as an executive at Lifetime Networks for eight years, first in the programming department as a Director of Intimate Portrait, overseeing the critically acclaimed and award-winning biographies of stars including Beyoncé, Dame Elizabeth Taylor, and former first lady Laura Bush. She then joined the Public Affairs and Corporate Communications team, where she worked on the Stop Breast Cancer for Life, End Violence Against Women and Every Woman Counts award-winning campaigns handling media and talent relations, recruiting Taylor Swift, Christina Aguilera, Nicole Kidman and many others to serve as ambassadors for the network.

           Before Lifetime, Geralyn spent six years at 20/20 as an Editorial Producer, in charge of a team which developed original ideas for show segments including the groundbreaking Diane Sawyer report on honor killings. Her original segments included the first known sperm donor reunion, Amish runaways and campus sexual assault. Her work received high ratings and many awards including an Emmy® and a GLAAD Media Award.

           Geralyn is a well-known breast cancer awareness activist, traveling the world to spread her message of hope. A sought after lecturer, she delivered the keynote address to the Oncology Nursing Society’s 5,000 member Congress to a standing ovation, and was invited to perform in the prestigious “Smart Talk Women’s Lecture Series” in four cities, reaching an audience of 10,000 women in one week, sharing the season with luminaries Tina Brown, Maya Angelou and Isabella Rosellini

          Geralyn’s YouTube short titled “Ouch” implored women to get mammograms instead of bikini waxes and Botox.

        “Ouch” was a Webby Honoree, and the basis for the ABC NEWS GOES PINK campaign, which encouraged women across America to learn the facts about breast cancer, and get screened. This program resulted in the diagnosis of a correspondent after an on-air mammogram, which made headlines around the world.

          Geralyn is an honors graduate of the Columbia University Graduate School of Journalism and the Annenberg School for Communications at the University of Pennsylvania. She is an honorary initiate of Zeta Tau Alpha Sorority for her breast cancer work. She is the mother to Skye, 23, and Hayden 16.