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Roderick Jefferson

  • Go-To-Market Transformational Leader
  • 3x led GTM sales process transition from PLG to SLG at Salesforce, Netskope & Marketo
  • Former Sr Exec at Salesforce, Oracle, Siebel, NetApp
  • Author of "Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence"
Fee Range*
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United States

Roderick Jefferson is an internationally recognized keynote and transformational speaker. Having given keynote presentations nationally and in 14 countries globally, he understands the power of sharing real-life strategies that work. Roderick frequently presents at industry events and is the author of the Amazon #1 new release and bestselling books, “Sales Enablement 3.0: The Blueprint to...

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Roderick Jefferson is an internationally recognized keynote and transformational speaker. Having given keynote presentations nationally and in 14 countries globally, he understands the power of sharing real-life strategies that work. Roderick frequently presents at industry events and is the author of the Amazon #1 new release and bestselling books, “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence™,” the “Sales Enablement 3.0 Workbook™,” and “Stroke of Success™.” He is also a founding member of the Sales Enablement Society. Roderick has served on several Advisory Boards, including Autobound, Capella University, DemandFarm, Koridor, Leadoff.ai, National Speakers Association (NorCal), Sales for the Culture, Selleration Inc., and Walli Hr. Roderick’s deep experience in change management, leadership, and sales execution provides the appropriate credibility and business acumen to set the right tone for your conference. His compelling keynote speeches can set the tone at the start of a conference or bring it to a close with a bang! When he’s not working on sales enablement projects and programs, he can be found perfecting the art of barbecuing or playing bocce in his backyard with his family.

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Roderick Jefferson in Media

Speaker Programs

Leveraging AI to Drive Productivity & Increased Revenue
Leading with empathy, humanity, and data has never been more crucial than it is today. In this talk, I’ll share the importance of leveraging Artificial Intelligence (AI) and available data without relying on it as ...more
Leading with empathy, humanity, and data has never been more crucial than it is today. In this talk, I’ll share the importance of leveraging Artificial Intelligence (AI) and available data without relying on it as a crutch. AI may provide content, but it cannot provide context. Let’s explore how we can strike a balance! ...less
Converting Prospects Into Customers
This conversation will help you break down the complexity of the buying & selling process through scalable, repeatable, and measurable practices that lead to accel. Creating a systematic approach to the buyer’s journey can help ...more
This conversation will help you break down the complexity of the buying & selling process through scalable, repeatable, and measurable practices that lead to accel. Creating a systematic approach to the buyer’s journey can help drive consistent execution across GTM revenue teams. ...less
Stroke of Success (How My Rise to Success Almost Killed Me)
Based upon the survival of a fatal stroke. Roderick shares how persistence unlocks potential, enabling us to push through setbacks, learn from failures, and achieve our goals. With unwavering determination, challenges become stepping stones to ...more
Based upon the survival of a fatal stroke. Roderick shares how persistence unlocks potential, enabling us to push through setbacks, learn from failures, and achieve our goals. With unwavering determination, challenges become stepping stones to success and the fulfillment of our aspirations. ...less
Culture Is What Happens When No One Is Watching
: With rapidly shifting demographics, continued globalization, and increased reliance on partnering, organizations must embrace cultural alignment and change management not only as a means to enhance business performance but also as an enabler of ...more
: With rapidly shifting demographics, continued globalization, and increased reliance on partnering, organizations must embrace cultural alignment and change management not only as a means to enhance business performance but also as an enabler of innovation and collaboration ...less

Books

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