Traci Schubert Barrett
- Co-founder of HGTV
- Best-selling author of "What If There’s More?"
- Founder of "Navigate the Journey," a leadership consulting firm
- Co-host of the "Overly Human" podcast
Traci Schubert Barrett is a sought-after international speaker, best-selling author, podcast host, and successful entrepreneur. Traci was part of a small team that launched the national cable television network HGTV: Home & Garden Television in 1994. As one of the founders and a lead executive at the network, she enjoyed the amazing ride of taking...
read the restTraci Schubert Barrett is a sought-after international speaker, best-selling author, podcast host, and successful entrepreneur.
Traci was part of a small team that launched the national cable television network HGTV: Home & Garden Television in 1994. As one of the founders and a lead executive at the network, she enjoyed the amazing ride of taking a fledgling idea and turning it into a billion-dollar media empire. Spending two decades at HGTV, it is there she learned the key leadership and entrepreneurial skills needed to reach true success.
Traci is the best-selling author of What If There’s More? Finding Significance Beyond Success. In her book, she tells the story of her rise at HGTV and helps others understand that redefining success based on who you are, not what you do, is the key to finding meaning and purpose in your work, no matter what title you hold.
Traci received her M.A. in Professional Psychology to better serve the team she was leading at HGTV. Understanding that the corporate world is desperate for more emotionally intelligent leaders, Traci also completed a coaching certification in Emotional Intelligence 2.0. She now coaches executives and business owners on how to lead through emotional awareness and authenticity.
Traci started her business consulting and leadership development firm, Navigate the Journey, over a decade ago to help entrepreneurial leaders scale their business, grow their teams, and develop elite leaders. Through expert consulting and coaching, Traci and her team work with
businesses to develop a clear vision and strategy that will lead to long-term and sustainable success.
Traci is the creator of Strategic Life Map, a strategic planning process for your life that combines tried and true strategic planning tools with classic psychology exercises. She finds the most joy in helping people from all walks of life find meaning and purpose in their work and design a life they truly want.
Traci is a highly experienced international speaker and enjoys sharing perspectives on topics such as healthy ambition and exceptional leadership. She’s a co-creator and co-host of the Overly Human Podcast, a series that has been running since 2020. Traci gives practical advice and covers a wide variety of topics around the importance of growing a profitable business while balancing a healthy culture.
After living in the city of Chicago for 25 years, Traci, her husband, and their two daughters relocated to Nashville, TN in 2017. She is an avid reader and writer, enjoys music, and spending time with family and friends.
read less"What if success was no longer enough? What if there was more?"

