Speaker Programs
Unshakeable: Brand Authority for the AI World (Build your professional brand beyond the resume)
In a hiring landscape where resumes alone no longer open doors, your digital presence is your first impression. Crystal Carter, Head of AI Search & SEO Communications at Wix and brand strategist for Disney, McDonald's, ...more
In a hiring landscape where resumes alone no longer open doors, your digital presence is your first impression. Crystal Carter, Head of AI Search & SEO Communications at Wix and brand strategist for Disney, McDonald's, and TripAdvisor, shows pharmacy professionals how to stand out in an AI-driven world. Attendees will learn how to craft a compelling online personal brand that gets discovered by recruiters and AI search tools, leverage AI to sharpen interview preparation, and professional messaging, network authentically in digital spaces, and communicate with impact across platforms. Attendees will leave with a clear roadmap to strengthen credibility and influence in an AI-first world - whether they're a student or seasoned practitioner. ...less
Unshakeable: Brand Authority for the AI World
As AI reshapes how content is discovered and consumed, brands face an uphill battle to stand out and maintain trust in a crowded digital space. In this keynote, you’ll uncover practical strategies to build a ...more
As AI reshapes how content is discovered and consumed, brands face an uphill battle to stand out and maintain trust in a crowded digital space.
In this keynote, you’ll uncover practical strategies to build a brand presence that resonates with search, on AI and with real people.
Attendees will leave with a clear roadmap to strengthen credibility and influence in an AI-first world.
After this talk, you'll be ready to…
Shape a brand profile that performs in LLM responses.
Craft content strategies that build authority in AI search.
Manage and protect your online reputation for sustainable growth on AI and with real customers ...less
Future-Proof Marketing: Adapting at the Rate of AI Change
With AI, the digital landscape is evolving at breakneck speed with marketing teams working to keep pace and drive growth. In this keynote, Crystal will share practical tools and tactics to stay relevant and effective, ...more
With AI, the digital landscape is evolving at breakneck speed with marketing teams working to keep pace and drive growth.
In this keynote, Crystal will share practical tools and tactics to stay relevant and effective, no matter how fast the landscape changes.
Attendees will leave with a toolkit and mindset for AI agility, ready to thrive for the future.
After this talk, you'll be ready to…
Remove barriers to AI marketing channels.
Leverage new AI technologies efficiently.
Streamline data-driven decision making.
Anchor your AI marketing workflows in real data ...less
Learn Fast, Win Big: Experimentation for AI Brand Visibility
AI search is evolving faster than ever, and sticking to old habits could leave your brand invisible. Comfort zones aren’t just risky, they’re costly. In this keynote, you’ll discover why experimentation isn’t optional, how to ...more
AI search is evolving faster than ever, and sticking to old habits could leave your brand invisible. Comfort zones aren’t just risky, they’re costly.
In this keynote, you’ll discover why experimentation isn’t optional, how to track what matters, and how feedback loops can keep you ahead of the curve.
Attendees will leave equipped to build a culture of adaptability and resilience in an AI-driven world.
After this talk, you'll be ready to…
Embrace experimentation as a core strategy for AI search success.
Track and interpret performance data with confidence.
Create feedback loops that drive continuous improvement. ...less
AI Search and the Future of Brand Discovery
AI is rewriting the rules of brand discovery at lightning speed. Channels have changed, users have new expectations, and the impact of content strategies is shifting, and marketers who don’t adapt risk falling behind. In ...more
AI is rewriting the rules of brand discovery at lightning speed. Channels have changed, users have new expectations, and the impact of content strategies is shifting, and marketers who don’t adapt risk falling behind.
In this keynote, you’ll learn how AI is transforming online discovery and what practical steps you can take to stay visible and competitive in an AI-first world.
Attendees will leave with actionable strategies to optimize for AI-driven search and future-proof their digital presence. ...less
