Meet
Joel Makower
Author of "Strategies for the Green Economy"
- Topics
- Authors, Business, Business (Under Women's Conferences), Green/Environmental, Innovation/Creativity, Marketing, Sustainability/Social Responsibility
- Travels from
- California
- Speaking fee
- $12,500 – $15,000
About Joel Makower
- Author of "Strategies for the Green Economy"
- Strategiest & Co-Founder of Green Business
Joel Makower is a well-respected voice on business, the environment, and the bottom line. As a writer and consultant on corporate environmental practices, he has helped a wide range of companies align environmental responsibility with business success. Makower is editor of “The Green Business Letter,” an award-winning monthly newsletter on business and the environment, and founder of Green Business Network, which produces GreenBiz.com, ClimateBiz.com, and other popular web sites. He also is co-founder of Clean Edge Inc., a research and consulting firm focusing on building markets for clean energy technologies.
Makower has presented or consulted to a wide range of companies on corporate environmental practices, including Clorox, Gap, General Motors, Hewlett Packard, Levi Strauss, Nike, and Procter & Gamble. The Associated Press has called him “The guru of green business practices.” A former nationally syndicated columnist, Makower is author or co-author of more than a dozen books, including Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World, about the profit and potential of socially responsible business practices; The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business, on how companies are responding to environmental challenges in positive and profitable ways, and The Green Consumer, a best-selling guide to the environmental marketplace.
Makower has been a featured commentator on environmental topics for “Marketplace,” a nightly national business program on public radio, and appears frequently in both broadcast and print media. He lectures regularly to companies, industry groups, and business schools throughout North America, as well as in Europe, Asia, and South America.
Keynotes
Bring the right conversation into the room.
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Nearly every company is assessing itself through the lens of environmental responsibility. For a handful of leading companies it involves asking the question: How do we compete in a world in which energy, water, materials, and toxicity are constraints to growth? Today, being green is no just about “doing less bad” or “greening the bottom line.” It’s about growing the top line through innovation, new markets, increased productivity, customer loyalty, and increased ability to attract and retain talent. I tell how leading companies aligning environmental thinking with business value.
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A convergence is taking place among energy, information, building, and vehicle technologies, representing one of the next great waves of business innovation, and a boon to the environment. This mash-up of clean technology, sustainable business, and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services, and business models for companies, cities, and consumers. Joel calls this VERGE.
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Green marketing is a challenge, as companies try to cash in on perceived public interest in products deemed to be better for the planet. How do you sell “green” in a world with a seemingly insatiable appetite for more stuff? In a world in which Walmart, GM, and GE are waving the green flag, how can marketers be heard, and believed? Joel offers tales from the trenches, the latest trends, and insight and inspiration to help marketers survive and succeed in this confusing marketplace.
“Our audience left your presentation with a much greater ability to identify and tell their green story. Few people are better able to put sustainable business, green technology, and environmental… topics into a context that people can understand.”
“Joel was rated the top speaker by SRI in the Rockies Conference participants. No one has better, more practical, more useful insights into the state of the state of sustainability… in corporate America than Joel Makower. His presentations are spot-on.”
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