Afterburner, Inc.

Leading the World's Top Corporations to Flawless Execution; A Leading Authority on Organizational Execution

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Afterburner Incorporated was founded in 1996 by James D. Murphy, a U.S. Air Force fighter pilot, who realized the applicability and value to business of the tools he learned in the 'zero tolerance for error' world of military aviation. Since » Read Full Bio

Afterburner Incorporated was founded in 1996 by James D. Murphy, a U.S. Air Force fighter pilot, who realized the applicability and value to business of the tools he learned in the 'zero tolerance for error' world of military aviation. Since then, Afterburner has trained over 1.5 million managers and executives in the simple, scalable, continuous improvement processes of Flawless Execution℠ through a variety of corporate training workshops and team building events. The Flawless Execution℠ model, developed by Afterburner from both their business experiences as well as strategic and tactical military execution, is delivered to clients (including corporations of all sizes, meeting planners and groups, and trade associations) through its Three E's - Empower, Equip and Embed. Empower's team building events and corporate training workshops, in particular, include keynote speeches and the legendary"Afterburner Day" team-building experience.

Afterburner has landed on Inc. Magazine's "Inc. 500 List of America's Fastest Growing Companies" twice and has been featured regularly in publications that include The Wall Street Journal, Business Week, Financial Times, Newsweek, and Meetings and Conventions Magazine. Afterburner has appeared on CNN, CNBC, Fox News, and Bloomberg News. Murphy is also the author of Business Is Combat, now in its third printing, and his latest book, The Debrief Imperative.

In 2003, Afterburner began its global expansion by opening up offices in Canada, Australia, Europe, and now Asia. Afterburner launched its Corporate Wingman Program℠, certifying a team of Afterburner coaches which leads the way to Afterburner's consulting services, corporate team building events, and corporate training workshops.

By 2005, retired U.S. Air Force Colonel John A. Warden III trained Murphy and key Afterburner personnel in his Prometheus Process. Detailed in Winning in Fast Time (Venturist Publishing, 2002) Warden and his co-author Leland A. Russell describe in detail how Warden utilized open planning to rapidly develop the phenomenally successful air campaign against Saddam Hussein in 1990, Instant Thunder. Murphy, realizing the perfect synergy between the Flawless Execution℠ Engine and the Prometheus Process, adapted it, with Warden's assistance, into the complete strategic and tactical model that it has become.Today, Afterburner is considered the world's leading authority on organizational execution and boasts 23% of the U.S. Fortune 500 as a client in addition to many global 1000 companies that have benefitted from the company's unique corporate team building events and corporate training workshops. Afterburner has executed its services in over 34 countries.

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Media files by Afterburner, Inc.

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Speaker Programs (Click on each program to view the description)

A Fighter Pilot's Secret to Business Success
In this session your group will learn how Fighter Pilots attack their missions in both training and combat. This keynote includes both a Main Speaker and a Wingman Fighter Pilot and is highly customized to meet the needs of your audience.
Leading Flawless Execution from the Top with Jim Murphy
Afterburner's leadership keynote speaker Jim Murphy has helped top business leaders transform strategy into action. Historically fewer than 20% of all initiatives actually get accomplished. This keynote will help align your team around your strategy and understand exactly what to do and how to do it. This 60-90 minute keynote is based on Jim Murphy's ground breaking book 'Flawless Execution'.
Flawless Sales Execution
When the economy is great, you can tolerate sales teams that are less than flawless, but what happens when the tables are turned and the economy isn't doing so great? You can't afford to have your sales teams operate at only a fraction of their potential. Your sales teams should hit their numbers not 70%, not 80%, but 100% of the time. But how can sales teams really improve their performance overnight? The answer...Afterburner brings you Flawless Sales Execution. Your sales teams are capable of success in any environment,­ hostile or calm. The power to lead your sales teams to victory can be found in this sales keynote presentation.
The Afterburner Day [Full or Half Day Event (5-6 hours) Group Sizes 12-1,000]
The Afterburner Day is an interactive, hands-on experience where your team will compare the similar situations faced in business and in air combat. During the Afterburner Day, your group will work side by side with some of America's top Fighter Pilots and learn how they excel in the business of combat. The day begins in the main briefing room where you will learn how Fighter Pilots adapt to change, assess risk, and prepare for their mission using the Six Steps to Combat Mission Planning. Suddenly, an urgent telegram will interrupt the briefing and alert your team that they have been attacked by a coalition of hostile competitors. Your Fighter Pilots will split into squadrons (breakout groups of 15) where, with the help of their Afterburner facilitator, they will have one hour to formulate a plan to regain your market share. Leadership, teamwork, and communication will allow each group to overcome the challenges of this dynamic Mission Planning exercise. The Afterburners use SCUD missile attacks, intruders, and information overload to closely parallel today's task saturated work environment in a fun, new format that ensures a lasting impression. After utilizing these tools for planning and execution, your team will discover how Fighter Pilots learn from their mistakes through an effective debrief. The Afterburners nameless/rankless debriefs shed new light on how your associates can identify and learn from costly mistakes.
Leaning Forward [Half Day Event (3-4 hours) Group sizes 12-1,000]
If you don't have time for a full Afterburner Day, yet still want to lead your group through an awesome team-building event, then our high-energy, fast-paced Leaning Forward program is for you. This event captures the essentials of the Afterburner Day in a compact format, focusing on planning and debriefing. Leaning Forward is an interactive, corporate event program where your team will learn, via lecture and experiential learning, how fighter pilots strive for flawless execution in every single mission. Your group will work side-by-side with some of America's top fighter pilots and learn how they excel in the business of combat. Our Afterburner team brings these lessons to your own business environment, in living color, using a multimedia presentation, a role playing breakout session with experienced military fighter pilots as facilitators, and punctuated by an intensely climatic and motivational closing. The energy and skill training of this event will improve your group's performance at every level.
Black Ops
Every Black Ops event is centered around the Flawless Execution Model- Plan, Brief, Execute, Debrief, Win! This innovative team building event is under 3 hours in length and uses the latest in technologies including i-Touch communication devices and custom digital mapping software. After the opening lecture, we will split your group into teams of 18-25 participants. These teams are then put through an energizing team building exercise. This exercise stresses the Plan, Brief, Execute, Debrief process that has made units like Delta Force and the U.S. Navy SEAL's so successful. Real business take-aways are obtained during two complete cycles of planning a hostage rescue mission that highlights the benefits of debriefing and the value of lessons learned. On average, groups have yielded an improvement of over 70% when properly debriefed between the first and second missions. These debriefing techniques and lessons learned are reinforced during the wrap up and connected to your team's real world business execution rhythm.
U.S. Navy SEAL keynote (60 Minutes)
U.S. Navy SEALs undergo and are forged by some of the most intensive Special Forces selection and training of any Elite Military Professional in the world. They are a special breed of warrior with mission capabilities in any environment. Often operating silently under cover of darkness, they train with a relentless commitment to individual initiative, personal responsibility and mission accomplishment. Learn how our US Navy SEALs selected, trained, planned, led and Flawlessly Executed their missions all over the globe. Experience our Navy SEAL speakers share the tools and techniques SEAL teams use to thrive and survive in rapidly changing and hostile environments. Learn how you too can apply those same tools to any business situation, anytime, anywhere. This exciting, interactive high impact one hour keynote highlights the process the SEALs use to ensure they Execute Flawlessly, and then applies that same process to you and your team. Imagine hearing first hand stories about real-world missions that demonstrate how to leverage this incredible process to drive initiative, accountability and achievement - just like the SEALs.
FLAWLESS SAFETY (60 Minute Multi-Media Keynote)
The atmosphere in a fighter jet is a "0-errors, 0-losses" environment. The men and women of Afterburner specialize in accelerating our clients' safety performance through Flawless Execution. They have been trained and tested their entire career in the safe, zero-loss execution of their mission, with an unmatched level of importance on the safety of their equipment, their crew and everyone involved with operations. Afterburner uses their battle proven process of Flawless Execution to improve our clients' safety records. By leading groups through a core process of Plan, Brief, Execute, and Debrief, the Afterburner trainers begin to induce a cultural change in the organization, evolving how teams plan for and execute safely on each and every mission.
FLAWLESS HEALTHCARE (60 Minute Multi-Media Keynote)
A high-energy, multimedia keynote will explore the Flawless Execution Model and how the model relates to the demanding and changing healthcare business. For the last 20 years, the World Healthcare Organization and other medical organizations have recognized that the improvements in teamwork, communication and collaboration that dramatically improved aviation safety since the 1980's directly relate to many of the challenges facing the healthcare industry. Today, many medical units are using techniques from the aviation community and specifically the Flawless Execution Model to dramatically improve the way their teams perform.


  • Request Topic Outline
  • Adventurers/Explorers
  • Business (Execution)
  • Change
  • Dynamic/High Energy
  • Healthcare
  • Inspiration
  • Keynote (Business)
  • Leadership
  • Management Skills
  • Military/Patriotism
  • Motivation
  • Peak Performance/Mental Performance
  • Safety
  • Teamwork/Team Building
  • Top Executive


Afterburner, Afterburn, Flawless Execution, Air Force, Jim Murphy



More Information

For more information about Afterburner, Inc. please call 1.877.8TALENT or email us.