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Traci Schubert Barrett

  • Co-founder of HGTV
  • Best-Selling Author
  • Founder of "Navigate the Journey," a leadership consulting firm
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Traci Schubert Barrett is a sought-after international speaker, best-selling author, podcast host, and successful entrepreneur.  Traci was part of a small team that launched the national cable television network HGTV: Home & Garden Television in 1994. As one of the founders and a lead executive at the network, she enjoyed the amazing ride of taking...

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Traci Schubert Barrett is a sought-after international speaker, best-selling author, podcast host, and successful entrepreneur. 

Traci was part of a small team that launched the national cable television network HGTV: Home & Garden Television in 1994. As one of the founders and a lead executive at the network, she enjoyed the amazing ride of taking a fledgling idea and turning it into a billion-dollar media empire. Spending two decades at HGTV, it is there she learned the key leadership and entrepreneurial skills needed to reach true success. 

Traci is the best-selling author of What If There’s More? Finding Significance Beyond Success. In her book, she tells the story of her rise at HGTV and helps others understand that redefining success based on who you are, not what you do, is the key to finding meaning and purpose in your work, no matter what title you hold.

Traci received her M.A. in Professional Psychology to better serve the team she was leading at HGTV. Understanding that the corporate world is desperate for more emotionally intelligent leaders, Traci also completed a coaching certification in Emotional Intelligence 2.0. She now coaches executives and business owners on how to lead through emotional awareness and authenticity. 

Traci started her business consulting and leadership development firm, Navigate the Journey, over a decade ago to help entrepreneurial leaders scale their business, grow their teams, and develop elite leaders. Through expert consulting and coaching, Traci and her team work with 

businesses to develop a clear vision and strategy that will lead to long-term and sustainable success. 

Traci is the creator of Strategic Life Map, a strategic planning process for your life that combines tried and true strategic planning tools with classic psychology exercises. She finds the most joy in helping people from all walks of life find meaning and purpose in their work and design a life they truly want. 

Traci is a highly experienced international speaker and enjoys sharing perspectives on topics such as healthy ambition and exceptional leadership. She’s a co-creator and co-host of the Overly Human Podcast, a series that has been running since 2020. Traci gives practical advice and covers a wide variety of topics around the importance of growing a profitable business while balancing a healthy culture. 

After living in the city of Chicago for 25 years, Traci, her husband, and their two daughters relocated to Nashville, TN in 2017. She is an avid reader and writer, enjoys music, and spending time with family and friends.

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"More isn't about leaving success behind; it's about expanding it."

Traci Schubert Barrett in Media

Speaker Programs

Healthy Ambition: Built for This
As a founding executive of HGTV, Traci Schubert Barrett knows what it takes to build something great, and what it costs to stay there. After reaching the height of success and experiencing the burnout that ...more
As a founding executive of HGTV, Traci Schubert Barrett knows what it takes to build something great, and what it costs to stay there. After reaching the height of success and experiencing the burnout that often follows, she turned her own restlessness into a new way of thinking about work, ambition, and impact. In her keynote, “Healthy Ambition: Built for This,” Traci weaves captivating stories from HGTV’s improbable rise, from a risky startup idea many thought would fail to a billion-dollar media powerhouse, and the personal reinvention that came after. With warmth, wit, and wisdom, she helps audiences see that the very challenges and changes that exhaust them can also prepare them for what’s next. Her message leaves teams with a renewed confidence, a healthier mindset, and the clarity to reach new heights, because they are, in fact, built for this. As a founding executive of HGTV, Traci Schubert Barrett knows what it takes to build something great, and what it costs to stay there. After reaching the height of success and experiencing the burnout that often follows, she turned her own restlessness into a new way of thinking about work, ambition, and impact. In her keynote, “Healthy Ambition: Built for This,” Traci weaves captivating stories from HGTV’s improbable rise, from a risky startup idea many thought would fail to a billion-dollar media powerhouse, and the personal reinvention that came after. With warmth, wit, and wisdom, she helps audiences see that the very challenges and changes that exhaust them can also prepare them for what’s next. Her message leaves teams with a renewed confidence, a healthier mindset, and the clarity to reach new heights, because they are, in fact, built for this. ...less
Next-level leadership: Redefining Ambition for the Modern Leader
In today’s fast-moving, high-pressure environment, the leaders who thrive aren’t the ones who push harder; they’re the ones who lead smarter, deeper, and with healthy ambition. This keynote redefines what Next-Level Leadership looks like in ...more
In today’s fast-moving, high-pressure environment, the leaders who thrive aren’t the ones who push harder; they’re the ones who lead smarter, deeper, and with healthy ambition. This keynote redefines what Next-Level Leadership looks like in a world that’s constantly shifting. Drawing from the Healthy Ambition framework, it challenges high-achieving leaders to pursue sustainable excellence by aligning three essential pillars: Identity, Relationships, and Results. Through compelling stories, proven strategies, and the perspective of someone who helped launch one of the most successful brands in media, Traci Schubert Barrett invites leaders to move beyond achievement for achievement’s sake and embrace the kind of ambition that fuels clarity, connection, and sustainable success. ...less
Freedom to scale: Healthy Ambition for Entrepreneurs Who Want More, On Their Terms
You’ve built a strong business. You’ve led well. And from the outside, everything appears to be working. But deep down, you may be wondering: What will it really take to grow this to the next ...more
You’ve built a strong business. You’ve led well. And from the outside, everything appears to be working. But deep down, you may be wondering: What will it really take to grow this to the next level, and will it cost me more than I’m willing to give? Freedom to Scale is a keynote designed for high-performing entrepreneurs who are ready to scale with intention, not exhaustion. Traci Schubert Barrett, a founding executive at HGTV and strategic advisor to growth-minded leaders, delivers a powerful, practical framework for pursuing more - more impact, more alignment, more success - without sacrificing yourself, your team, or your original vision. Through her signature Healthy Ambition approach, Traci challenges business owners to release the fear that growth must come at a personal cost and instead embrace a better way forward. ...less

Books

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