Joni Carswell
- CEO and President of Texan by Nature
- Former President and CEO of LivingTree (73 million interactions and 1M+ users)
Joni Carswell is the CEO and President of Texan by Nature where she is responsible for leading the mission to bring business and conservation together. As a proud, fourth generation Texan, Joni pairs her business strategy, engineering and technology background with her passion for Texas and the outdoors to realize Texan by Nature’s vision of...
read the restJoni Carswell is the CEO and President of Texan by Nature where she is responsible for leading the mission to bring business and conservation together. As a proud, fourth generation Texan, Joni pairs her business strategy, engineering and technology background with her passion for Texas and the outdoors to realize Texan by Nature’s vision of bringing business and conservation together for long term, sustainable impact.
Prior to Texan by Nature, Joni was the President and CEO of LivingTree where she grew the company from 1000 to 73 million interactions and 1M+ users. Under Joni’s tenure, LivingTree was recognized with the Stevie Women in Business Gold Award for Community Involvement Program of the Year and Silver Award for Mobile App of the Year. The National School Board Association also named LivingTree to the Innovation Showcase in 2017. Before LivingTree, Joni held leadership roles in planning and strategy at Polycom and Dell where she managed three-year planning for multi-billion dollar product portfolios.
As a top graduate of the Kellogg School of Management (Masters, Business Administration) and Northwestern McCormick School of Engineering (Masters, Engineering Management), Joni is a member of Beta Gamma Sigma and served on the Advisory Board for the Kellogg Women’s Business Association. Joni holds a B.S. in Industrial Engineering from Texas A&M University #GoAggies! She and her husband Scott reside in Austin with their two boys, Dixon and Rigby.
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