Chris Malone
- Former Chief Marketing Officer of Choice Hotels
- Sales, Marketing, Consulting and Organizational Leadership experience
Chris Malone is Founder and Managing Partner of Fidelum Partners. He leads the firm’s Customer Insights and Strategy practice that helps clients develop growth strategies that drive their business performance. Chris has over 20 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior...
read the restChris Malone is Founder and Managing Partner of Fidelum Partners. He leads the firm’s Customer Insights and Strategy practice that helps clients develop growth strategies that drive their business performance.
Chris has over 20 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the company’s 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in revenue annually.
Chris is also co-author of the award-winning book, The Human Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing in October 2013.
Chris holds a bachelor’s degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
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