Every day, major headlines tell the story of a new breed of Americans. They want to make a difference in the world, refuse to passively participate in broken systems, and are more likely to purchase products from companies who share their values. They've been called "conscious consumers" and in the second decade of the 21st Century, they are more than a fringe group. According to a recent Nielsen poll, they make up 45% of Americans and counting. The marketplace has responded. Well-established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profits to charity. Meanwhile, start-up companies that tout their commitment to bettering society are emerging all around us. As this trend grows, the understanding of how and why we got here becomes even more critical. Did companies just start caring more about the wellbeing of others? Did consumers just start feeling more socially responsible? And the most important question, perhaps, is whether "conscious capitalism" is little more than a fleeting trend? In People Over Profit, Sevenly.org founder Dale Partridge confronts these questions head-on. While studying the relationship between consumerism and capitalism, he uncovered a cycle of corporate behavior that American society has been stuck in for generations. But readers should not despair. Dale argues that consumers, entrepreneurs and corporations can break this cycle that inevitably leads to unbridled greed and deception by embracing seven core beliefs. These beliefs mark the companies that transcend the cycle, and they have enabled Dale to build a multi-million dollar company that is revolutionizing the marketplace. Hopeful and visionary by turns, People Over Profit marks out a path for creating and sustaining the world we all crave. ...less