Heather Lutze

Best-Selling Author of "The Findability Formula: Getting Your Business Found on the Web"; Google AdWords & Yahoo! Search Marketing Certified Speaker

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Traveling From: Colorado

Biography
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Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine marketing including SEO, Paid Search and Social Media Marketing Findability. Heather Lutze’s speaking engagements are conducted in the » Read Full Bio

Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine marketing including SEO, Paid Search and Social Media Marketing Findability. Heather Lutze’s speaking engagements are conducted in the same irreverent style of her book The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing published by John Wiley & Sons -- delivering equal parts good information and good entertainment to audiences nationwide.  Heather is a member of the National Speaker’s Association (NSA), the Colorado chapter of the NSA, and the Meeting Industry Council (MIC ).  She is a Certified Google AdWords Professional (one of the first in the country!), has a Yahoo! Search Marketing Ambassador Certification, and is a Lead Trainer for the prestigious PPC Summit.  She is also a Senior Editor for the Search Engine Marketing Journal (SEMJ) and is the author of The Findability Formula, the Easy, Non-Technical Guide to Search Engine Marketing, published by John Wiley and Sons, Inc., publishers of the tried and true CliffsNotes and the famed “For Dummies” series of reference books. Heather has also been named monthly columnist for Web Site Magazine doing her Findability Makeovers for web site business owners.

Heather began her Internet career as a web designer and then became a Paid Search Manager at a large dot com in Denver, Colorado, where she was responsible for a multi-million dollar paid search budget.   Heather’s favorite anecdote from the early days of business web sites is this: “If I heard, “If you build it they will come” one more time, I was going to scream, because it wasn’t true. People didn’t automatically come to a web site; you had to figure out how to get them there.”   Heather started consulting in response to all the web site owners who had paid for web sites that weren’t performing. Indeed, it was her clients’ frustration with getting traffic to their sites that was her inspiration for learning and mastering the art and science of search engine visibility.  Heather became an expert at what works and what doesn’t in producing consistent search marketing success.

The summation of Heather’s knowledge and experience is this: What works in the field of successful search engine marketing is keyword-driven searches.  She literally wrote the book on this subject. And she now shares her expertise with audiences nationwide.

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Media files by Heather Lutze

  • Heather Lutze Speech Clips
  • Interview with Host Glen Thayer Part 1
  • Interview with Host Glen Thayer Part 2

Speaker Programs (Click on each program to view the description)

Internet Marketing
Heather Lutze's keynotes, breakouts and presentations teach audiences the art of being found on the Internet and how to connect with customers along their "path to purchase" as detailed in her book The Findability Formula. Her interactive multi-media presentations pull back the curtain on the secrets to search marketing success for any business or industry.
THE FINDABILITY FORMULA
The Easy, Non-Technical Approach To Search Engine Marketing (Based on Best Selling Book)
YOUR TWITTERS HURT MY FACEBOOK WHEN I'M LINKEDIN
Sensibly Optimize Social Media Marketing to Get Consumers to Your Website!
ULTIMATE IMMERSION PROGRAM for Big Event Turnouts
In a recession economy, Heather understands the importance of getting attendees to your event, and has created this turn-key package to drive the hype for your event and give your attendees support, tools and strategies well before and after your event. The immersion program can include a PRE and POST Webinar Event, a two-hour keynote, Heather's book & audio cd-set for each attendees, and social media promotion of your event before, during and after it occurs.
Thumbonomics, The Essential Business Roadmap to Social Media and Mobile Marketing
Heather Lutze shows you why your website is no longer enough. Thumbonomics will take you step-by-step through the development and implementation of your social media marketing program. Thumbonomics shows how to successfully engage social media's Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.

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For more information about Heather Lutze please call 1.877.8TALENT or email us.