Matt Johnson
- Probing the Intersection of Neuroscience, Marketing, & Modern life
- Contributor to major news outlets, including Psychology Today, Forbes, and BBC
Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology and Neuroscience from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book...
read the restMatt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology and Neuroscience from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (The Economist, Fall 2022). In 2023, he was inducted into Thinkers50 Radar as one of 30 business thinkers with ideas most likely to shape the future.
As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers. To this end, he consults with a wide array of brands, including as an expert-in-residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology of Marketing and Hult International Business School, and an instructor at Harvard University’s Department of Executive and Professional Development.
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Matt Johnson in Media
Speaker Programs
A strong brand isn’t merely a logo or a tagline. Instead, it’s a mental model. This session explores how psychology and neuroscience can be baked into the very core of a brand—from positioning and perception ...more
A strong brand isn’t merely a logo or a tagline. Instead, it’s a mental model. This session explores how psychology and neuroscience can be baked into the very core of a brand—from positioning and perception to narrative and emotion. ...less
Why do some brands fade while others become part of who we are? This talk unearths the deeper psychology that drives long-term brand relationships. From memory and identity to emotional resonance and narrative coherence, we’ll ...more
Why do some brands fade while others become part of who we are? This talk unearths the deeper psychology that drives long-term brand relationships. From memory and identity to emotional resonance and narrative coherence, we’ll unpack the mechanisms that make loyalty possible. ...less
The brain is a meaning-seeking organ. We don’t just want to be entertained, but to feel something that lasts. This talk unveils how marketers can create content, experiences, and brand moments that stick. ...more
The brain is a meaning-seeking organ. We don’t just want to be entertained, but to feel something that lasts. This talk unveils how marketers can create content, experiences, and brand moments that stick. ...less
Books
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