What if you could adopt one simple approach to your organization that skyrocketed business growth, employee engagement, exceptional customer experiences and innovative thinking, giving you a powerful and enduring edge over your competition? And what if that simple approach could be applied immediately and cost nothing? The most successful businesses have a growth mindset – and that is the “secret sauce” that sets them far apart from their competitors. A growth mindset is not a buzzy, trending concept – it’s a widely studied and proven method of doing business that yields extraordinary results. So what exactly is the growth mindset? It is the specific belief that our skills, talents and our very intelligence can be grown and expanded throughout our lives. The opposite of a growth mindset is a “fixed mindset”, the belief that our skills and talents cannot be changed or improved, e.g.: “I’m not a math person” or “I’m not good at developing processes”. A person with a fixed mindset believes that the way they are cannot be changed, that they were born this way and there is no use in trying to improve in their weak areas. These beliefs have been proven to be untrue. The growth mindset is not just a way of thinking – it also encompasses a way of behaving. And this is where exceptional leadership shines: the connected behavior that executives model fosters a culture of exploration, innovation, problem-solving, and risk-taking without fear of failure. Employees in growth mindset organizations report greater satisfaction and engagement, as well as being motivated to take initiative. Growth mindset organizations attract and retain high-performing employees because they thrive in a growth environment In this session, attendees will learn: Strategically: • The foundational principles and beliefs of the growth mindset • The contrasting beliefs of a “fixed mindset” • How the growth mindset within specific companies and individuals is the core of their competitive edge –examples of their problem-solving and achievement • Effort is not the goal - results are the goal Tactically: • The connected behaviors in growth mindset people and organizations: o Curiosity o Collaboration o Effort is the path to mastery o Leading by example – executives with the willingness and confidence to try new things o Stated support and encouragement from leaders that give employees “permission” to try new things - especially when success is not guaranteed o Creative problem-solving – nothing is off the table o The specific steps to foster a growth mindset:  How to prepare your team for the connected emotions of the growth process: the rule of thirds  Do’s and don’ts for modeling the growth mindset approach  The two words that keep teams going, even in the face of failure o How to give employees and teams ownership over their work, leading to greater satisfaction and achievement Time permitting, attendees will collaborate on bringing the growth mindset to their organization. They will leave with a customized, 3-step action plan for implementation that they develop and share in the session. ...less

If you could grow business simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be. And typically, the customers you’re not getting are ones who may not be like your core customer group. You know how to market and sell. You know how to communicate effectively with your Medicare customers and target prospects. But how do you form a connection with different customer groups that are completely different from one another? When working with new and different customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values. People spend money on what they value. Show different customers and prospects how you fit into what they value, and they’ll show you the money. Using consumer insights and real-world, relatable and relevant examples for Medicare marketing, “How to Market to, Sell to & Serve People to Grow Business Now” shows you how to grow your business with simple, effective, no -cost and proven tactics that don’t cost a dime and can applied right away. In This Info-Packed, Interactive Session, You’ll Learn: • 7 ways to reach new customers bases – in meaningful ways • The research-based differences for how men and women want to be sold. This is a game-changer! • Consumer insights for various customer groups that will cement your relationships and foster exceptional customer experiences: • Do’s & Don’ts • What women value – and the easy, no-cost tip for reaching them immediately and effectively • How to smooth over any mistake or problem – the EXACT five words customers and prospects want to hear from you. And the ones they don’t. ...less

Your industry is going through tremendous change: technology is changing how business is done and what customers expect. More and more, businesses must differentiate themselves on the experience that customers have, in addition to the products and services offered. The way to stand apart from your competition and grow business is about offering a customer experience like no other. And don’t let the word “customer” limit your thinking. We all have customers – even if your customer is your boss. Whether the “customer” is external (customers and prospects) or internal (your associates, suppliers, your supervisor or your team), each of us is responsible for satisfying our customer constituencies. This fun and engaging, high content session will cover key methods of how companies, brands and products struggling to differentiate themselves in the “sea of sameness” can foster long-term loyalty and brand preference with exceptional and customized customer experiences. A "one-size fits all" approach to the customer experience is no longer viable. Using real world examples and best practices from successful organizations, you’ll learn how catering to customers’ differences can differentiate you from your competitors and give you the edge in a business that demands more from you than ever before.​ Key Learning Objectives: Learn the three principles that ensure an exceptional customer experience What to do – and NOT do – when things go wrong. The 5 words that customers want to hear and that work every time Key customer values and insights that will help you market, sell and service your customers more effectively 5 low-cost, no-cost action items that you can apply immediately ...less

Learn to recognize differences & to tailor your product, message or marketing efforts to reflect consumers' uniqueness. It may be counterintuitive to focus on differences, but this can really stretch your marketing muscles and bring incremental results. ...less

If you could grow your business simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not getting, but could be. Now, more than ever, it’s important to reach new prospects in different ways to grow your business. It’s imperative to form a connection with customers and prospects in order to earn their business. This is especially true in the highly competitive business signage industry. But how do you form a connection with someone who is completely different from you? Whether it’s gender, age, lifestage, race, ethnicity or even communication preferences, you need to be able to break through barriers to connect in a meaningful way, build trust and differentiate yourself from your competition. People spend money on what they care about. Show your customers and prospects how you fit into what they need and what they value, and they’ll show you the money. By recognizing people’s differences and just tweaking your product, message, approach or marketing efforts to reflect their values, you‘ll get the business. Understanding your customers’ values is how you will reach new customers’ hearts, minds, and, ultimately, their wallets. Using consumer insights and real-world examples from successful companies, retailers and other organizations, “How to Market, Sell to and Serve People Not Like You” shows you how to create a deep, values-based connection between you and your customers and prospects. You’ll learn: Five low-cost / no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention The do’s and don’ts of marketing to different customer segments and their values The major macro trends that affect your business – and all of us – and how to leverage them for growth & customer satisfaction How to communicate in a relevant manner to stand out from your competition How to recover from a mistake that smooths things over EVERY TIME ​ ...less

In a crisis or uncertain times, it’s more important than ever to connect with your customers and prospects, but in a meaningful way. But in current times, what it means to be meaningful is drastically different than what it was yesterday. People still need products and services, but if your message or approach doesn’t reflect the reality of tough times, you risk appearing irrelevant – or worse, out of touch and insensitive. Now, more than ever, it’s important to reach people in different ways to keep your business growing and stay top of mind through the turmoil. It’s imperative that your customers and prospects know that you’re on top of tough situations and that you have their back. Marketing and selling need to take on a different tone now, one that is about solving problems, not trying to simply move product out the door. People spend money on what they care about. And they don’t buy products, they buy solutions. Show your customers and prospects how you fit into what they need and what they value right now, and they’ll show you the money. By acknowledging people’s emotions, fears and anxieties and marketing with honesty and empathy, and by just tweaking your customer approach to reflect the times, you‘ll get the business. In this program, you’ll learn: Five low-cost / no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention The do’s and don’ts of marketing during a crisis so you come out ahead when the storm passes How to use honesty and empathy in your marketing and sales approach, without coming across as emotionally reactive How to communicate in a relevant manner to build trust, foster long-term loyalty and stand out from your competition ...less