Simon Mainwaring

Founder of We First, the leading social branding firm; Top 100 Thought Leaders in Trustworthy Business Behavior for 2012

Fee Range?: $20,000 - $25,000
Traveling From: California

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Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact.

He is a member of the » Read Full Bio

Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact.

He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800 CEO Read Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon was included in Trust Across America’s, "Top 100 Thought Leaders in Trustworthy Business Behavior for 2012." He has been featured in Advertising Age, Adweek, Huffington Post, Inc. Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel.

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies.

As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike.His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College, Sydney University, and lives in Los Angeles.

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Media files by Simon Mainwaring

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Speaker Programs (Click on each program to view the description)

How brands use social media to build their business, profits and positive impact...
Today's marketplace is being transformed by the impact of social technology and media that are reinventing business models, profit centers, and customer service. Yet this same challenge represents an incredible opportunity, as Simon Mainwaring reveals as he explains how brands use social media to build their business, profits, and positive impact. Central to Simon's message is the requirement that brands clearly define their purpose, core values, and story in a community-facing way that will resonate on an emotional level with their customers who will share the story using social media channels. An award-winning branding expert who has created campaigns for dozens of Fortune 500 brand such as Nike, Toyota and Motorola, Simon explains exactly how companies achieve this and what tools, tactics, and strategies best enable them to architect a customer community that will build their business with them. Simon reveals step by step how brands build on the best practices, case studies and bottom line benefits of the world smartest brands to create and maintain a competitive advantage using emerging social technology. It is through this powerful marriage of purposeful brand storytelling and social media fluency that brands not only connect with today's customers, but inspire them to use social media to raise their brand awareness, raise profits, and collaborate to have a positive impact in our world. As such, this topic goes to the heart of those issues that will determine which companies become the success stories of the social business marketplace and those that will disappear.
The future of social business, social branding and social media engagement...
There is no more disruptive technology today than social media that are reinventing the way brands market, engage their customers, and build their brand awareness. Yet at the same time a tough economy demands so much focused attention that it's almost impossible for brands to keep up with social technology. Simon Mainwaring makes this possible by revealing the key economic drivers, consumer insights and social technology that will shape the business leaders of our future. Drawing on his expertise as a branding and social media contributor to Forbes, Mashable, Fast Company, GOOD and Huffington Post, Simon demystifies how brands use multi-channel social media to become effective storytellers, community architects, and profitable agents of change. In doing so, Simon explains how companies re-organize leadership, employees, and customer service to capitalize on the scalable opportunities that social media makes possible. Simon provides invaluable insights as to what brands can expect from emerging gaming, mobile, and social technologies, and how to best position their brands for success ahead of their competitors. The topic is not just critical to brands seeking to profit from the social business marketplace but also seeking to retain that advantage over the long term.
How the private sector uses social technology to scale social change
In the face of a tough economy, fast-changing social media, and multiple global social crises, Simon Mainwaring provides a vision for a re-purposed private sector that makes sustainable and scalable social change possible. Building on the vision laid out in his New York Times, Wall Street Journal and Amazon bestseller, We First (voted Best marketing Book of 2011 by strategy+business), Simon lays out a roadmap for how the private sector serves as a third pillar of social change to aid government and philanthropy. This highly acclaimed vision has three key components that include a partnership between brands and consumers aligned around shared values and connected by social media, the exercise of contributory consumption across retail, mobile, online, credit card and virtual goods transactions, and the establishment of a federation of brands called the Global Brand Initiative that brings the best of the private sector to bear on the social change space. In doing so, Simon explains how companies create a better world while building their bottom lines, offering practical and actionable steps that allow brands of all sizes to become more meaningful in the lives of their customers who reward them with loyalty, goodwill and bottom line profits. The execution of this vision is more than a creative opportunity. It's an absolute necessity if companies are to master a sustainable practice of capitalism that ensures their own well being.

Topics

  • Social Media & E-Marketing
  • Technology

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