Bernice Chao
- Co-Author of the "The Visibility Mindset: How Asian Leaders Create Opportunities and Push Past Boundaries"
- Speaker that empowers AAPI with strategies for career growth
- Highly-Awarded Asian American Creative Director
- Co-founded the global movement "Asians in Advertising"
Bernice, one of the few female Asian American creative leaders in her industry, stands at the forefront of shaping the AAPI community. As an accomplished creative leader, Bernice has devoted her career to elevating brands through innovative storytelling and pushing the boundaries of traditional concepts. Notably, she authored the bestseller “The Visibility Mindset: How Asian...
read the restBernice, one of the few female Asian American creative leaders in her industry, stands at the forefront of shaping the AAPI community.
As an accomplished creative leader, Bernice has devoted her career to elevating brands through innovative storytelling and pushing the boundaries of traditional concepts. Notably, she authored the bestseller “The Visibility Mindset: How Asian Leaders Create Opportunities and Push Past Boundaries,” which has garnered awards and recognition. Her impressive portfolio includes collaborations with industry titans such as Google, HBO, and Amazon, showcasing her keen ability to harness transformative potential and deliver impactful work.
Beyond her achievements in advertising, Bernice is a passionate advocate and thought leader within the AAPI community. Co-founding the global non-profit organization Asians in Advertising, she has played a pivotal role in fostering opportunities through scholarships, mentorship programs, and engaging events.
Bernice has earned distinguished recognition, being inducted into the AAF Hall of Achievement, receiving the prestigious She Runs It is Working Mother of the Year Award, and being honored with the 2023 ADCOLOR Catalyst Award. Her accomplishments have garnered widespread attention, with notable features in renowned publications such as Forbes, Adweek, Nightline, AdAge, and The Muse. As a highly sought-after speaker, Bernice has shared her insights and expertise at more than 100 talks across esteemed platforms like SXSW, TEDx, and The World Bank.
read lessAuthenticity is key, and brands must identify their genuine place and purpose within the cultural conversation.