Colleen Francis

The Sales Leader ; Driven by a passion for sales, and results

Fee Range?: $10,000 - $12,500
Traveling From: Canada

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Colleen is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the challenges of selling in today’s market and that business leaders can no longer rely on approaches to sales based on » Read Full Bio

Colleen is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the challenges of selling in today’s market and that business leaders can no longer rely on approaches to sales based on techniques from decades ago.

Colleen works with business and sales leaders to design, implement and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen’s results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow AgroSciences, Adecco, Trend Micro, UBM, and over 1,000 other leading organizations.

Time and time again, clients who work with Colleen note her frank, no- nonsense approach to solving problems and addressing opportunities. Always with an eye to results, Colleen has become renowned for her use of measurement and accountability to inspire sales team performance.

Colleen has been distinguished as a Certified Sales Professional (C.S.P.), is a past President of the Canadian Association of Professional Speakers and is a member of the Canadian Speaking Hall of Fame. Sales and Marketing Magazine has called Colleen and Engage Selling: One of the top 5 most effective sales training organizations in the market today!

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Media files by Colleen Francis

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Speaker Programs (Click on each program to view the description)

In Pursuit of More; The New Rules for Sales Success from Cold Call to Repeat Customer
The rules have changed. The market is different and a new economy is emerging. Buyers have responded to these changes quickly and dramatically. Have your selling models evolved to profit from this change? Too many sales people rely on sales tricks recycled from years ago. Out-dated tactics such as overly aggressive or persistent cold calling, too-polished canned presentations, flashy corporate brochures, and insincere, over-inflated or manipulative tricks to try and close business. In today's new economy these approaches are not only sorely out of date, they're woefully ineffective. Today's savvy buyers are looking to develop trusted, long-term relationships with their suppliers by demanding a new approach to sales that puts client results first, builds trust and loyalty, and ensures consistent success and profits for both the buyer and the seller. If you're unhappy with your sales productivity and are not converting enough of your prospects into repeat customers, this will be the most important seminar you attend this year. With her internationally acclaimed training approach and no-holds-barred focus on results, Colleen demonstrates The New Rules of Sales Success for enhancing sales productivity that leads to consistently flawless sales results in today's new economy. With the strategies and tactics Colleen presents, you'll learn how to sell more, in less time, at a higher profit.
Protect Your Turf, How to Retain and Leverage Your Current Clients for Increased Sales
All too often sales and marketing teams ignore the single most profitable source of revenue opportunities: their current customers. In today's competitive, fast-paced marketplace, there is intense pressure for that next deal. And unfortunately, that often leaves driving the buying process to become more complicated with additional stakeholders and influencers in the decision making for a purchase. That means that each client has increasing numbers of relationships that must be managed. Even when organizations maintain contact with one recent client decision maker, the other key stakeholders throughout the company are often forgotten. Not only does that make it more difficult to reinitiate relationships in the future, it also provides entry points to the competition. In the end, without maintaining those relationships in the right way, the ultimate promise of selling to existing customers, with less time and cost than new customers, is lost, potentially forever. In the program Protect Your Turf! How to Retain and Leverage Your Current Customers for Increased Sales, Colleen will details the specific steps for leveraging current customers for faster and more profitable sales. All while keeping the competition at bay! Be warned, Colleen does not deal in cliche, glib, or eye rolling techniques for managing your clients, those techniques from the past that leave organizations looking and sounding like everyone else, including their competition! Instead, let Colleen share the specific steps to building long lasting, loyal and profitable client relationships.
Where's the Profit in That? Five Steps for Negotiating Based on Value - Not Price
In today's highly competitive marketplace, closing the sale on your terms and with balanced profits showing for you and the customer is no longer negotiable, it's a requirement. To succeed today, every salesperson needs to know how to negotiate and close a sale without giving in, without losing a potential customer, all while answering the question on every customers mind: where's the win for me? Especially in today's emerging new economy, there is not a single sales profession who can afford not to be selling value rather than price. Regardless if you sell $10 items to homeowners, $1 million IT services to the Fortune 500 or executive recruiting, to the government. Colleen's 5 Steps Model for Selling Value Not Price will totally transform your entire experience of selling, and your income. With her dynamic presentation style, wealth of front line sales experience and unwavering focus on getting results, Colleen shares her guaranteed method for maximizing your results each time you present your solutions to a buyer. Through her unique 5-Step Process for Selling Value, Not Price you'll learn how to defend against objections, keep your price firm, your customers loyal - and permanently increase your bottom line by easily closing the most profitable deals. Everyone can convert their sales pitch into a value proposition, using Colleen's model. But you'd better be ready for different, provocative, challenging ideas, that are proven to work in today's new economy. This is NOT the "run-of-the-mill' decade's old selling information."
Avoiding the Sales Trap, Putting an End to Boom-and-Bust Sales Cycles
How many times have you or someone on your team come off a great month or quarter, only to find that the pipeline is woefully empty. This is one of the most common problems that sales organizations face: great results followed by several periods of missed-quotas. Why does this happen? In short, it can have a lot to do with complacency, consistency and a general dislike for prospecting. The fact is that most sales people don't enjoy cold calling, asking for referrals or qualifying opportunities - the grunt work of sales. So when orders and sales start flowing in as a result of good prospecting, too often the tendency is to think that their fire hose has "finally been turned on" and there is no need to continue the drudgery of sales prospecting. The result? After those sales are closed, the pipeline is drained and all of a sudden, there is no one to sell to! Instead, in the Avoiding the Sales Trap program, Colleen reveals the steps to make is easier for reps to identify and qualify prospects in less time and with greater close rates. The key to success is spending time selling to warm or hot prospects. They are eager to meet, ready to listen and accepting of you as an expert advisor, with price resistance off the table. If you can be open-minded to a fresh new prospecting approach that increases income exponentially with fewer struggles, then Colleen can totally change your prospecting success. And you will never fall into the sales trap again. Armed with her 10 pipeline building techniques, proven to work in today's economy, Colleen can make your prospecting more productive and your results more profitable.


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For more information about Colleen Francis please call 1.877.8TALENT or email us.