Dr. Robert Cialdini
- "The Godfather of Influence"
- Legendary Researcher & Best-Selling Author of "Influence: The Psychology of Persuasion" & "Pre-suasion"
Robert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and...
read the restRobert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and the American Academy of Arts and Science.
His 7 Principles of Persuasion have become a cornerstone for any organization serious about significantly increasing its influence, while doing so ethically.
As a keynote speaker, Dr. Cialdini is renowned for his ability to translate the science of influence through valuable and memorable stories that result in
immediate and long-term business applications.
His books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 50 languages. As a result, he is frequently regarded as “The Godfather of Influence”
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What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively? Dr. Robert Cialdini, author of the ...more
What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?
Dr. Robert Cialdini, author of the ground-breaking book, Influence, is your guide, translating the scientific research into practical business applications. His widely acclaimed studies are highly instructive to those who want to be more influential. ...less
In today’s uncertain environment, effective and ethical influence is necessary, pertinent, and now, more than ever, vital to success. During this profound presentation, Dr. Robert Cialdini briefly reviews the six research-based universal principles of influence. ...more
In today’s uncertain environment, effective and ethical influence is necessary, pertinent, and now, more than ever, vital to success.
During this profound presentation, Dr. Robert Cialdini briefly reviews the six research-based universal principles of influence. He then focuses on those principles which are most effective under conditions of uncertainty. Those who learn how to apply these principles gain powerful leverage to bring about positive and lasting change in others, both inside and outside of their organization. Dr. Robert Cialdini, author of the groundbreaking books, Influence, and Pre- Suasion, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications. His books have sold more than five-million copies worldwide. Dr. Cialdini is the world’s leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential. ...less
It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people ...more
It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment. As such, it is important for those wishing to lead effectively to understand fully the workings of the influence process. Fortunately, a vast body of scientific evidence now exists on how, when, and why people say yes to influence attempts. In his presentation, Dr. Robert Cialdini extracts from this formidable body of work the six universal principles of influence–those that are so powerful that they generate desirable change in the widest range of circumstances. Dr. Cialdini’s presentation illustrates how these six principles have been and can be harnessed to meet specific influence objectives. Dr. Cialdini emphasizes the non-manipulative use of the principles so that those who are influenced feel personally committed to the new direction and to their relationship with the leader. It is only in this fashion that the influence process can be simultaneously effective, ethical, and enduring. And it is only in this fashion that it can enhance a lasting sense of partnership between those involved. ...less
The author of the legendary best-seller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that ...more
The author of the legendary best-seller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates ordinary communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal presuasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
In this program, Dr. Cialdini draws on his extensive experience as the most cited social psychologist of our time to illustrate how the Pre-Suasion process works and how it can be used in your organization. He explains the techniques a person can implement, ethically, to become more influential both professionally and personally. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary.
All that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. ...less
More than ever before, we are existing separately from one another. Increasingly, we work online, and separate from one another there. We shop online more than ever, and separate from one another there, too. The ...more
More than ever before, we are existing separately from one another. Increasingly, we work online, and separate from one another there. We shop online more than ever, and separate from one another there, too. The same is true for how we inform or educate ourselves and how we consume entertainment by simply clicking on sites that provide it, with little or no human interaction before, during, or after. The consequence is that, in each of these domains and overall in our lives, we are progressively losing human connection. And, research shows that human connection, which produces feelings of trust, approval, and appreciation, is enormously important in leading others to want to say “Yes” to us.
What’s the upshot of this for those of us who want to deliver more persuasive appeals in the midst of this change? It certainly is not to retreat from powerful technology as a means of communication, which is simply too beneficial to us by boosting the immediacy, efficiency, and reach of our messaging efforts.
Instead, we should undertake to infuse our technologies, even in their digital forms, with practices that reestablish the vital human connections that people have always sought when deciding to say “Yes, but have been increasingly missing. In his presentation, Dr. Robert Cialdini identifies research-confirmed ways to do precisely that—to install in our messaging tools the presence of human connection and the persuasive advantages that they provide. Importantly, the methods he specifies require little effort or expense, making them easy to implement for immediate impact. ...less
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